Advertising Policies

Last updated December 25, 2016

1. The Advertising Policies apply to (1) all ads and commercial content served by or

purchased through JOOOG, on or off the JOOOG services, including ads

purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing

within apps on Jooog. Your use of Jooog’s

advertising products and services is part of “Jooog” under Jooog’s Statement

of Rights and Responsibilities,)

and is subject to the SRR.You may be subject to additional terms or certain Jooog advertising-related products or services.

2. Advertisers are responsible for understanding and complying with all applicable laws

and regulations. Failure to comply may result in a variety of consequences, including

the cancellation of ads you have placed and termination of your account.

3. We do not use sensitive personal data for ad targeting. Topics you choose for

targeting your ad don't reflect the personal beliefs, characteristics or values of users.

4. If you are managing ads on behalf of other advertisers, each advertiser or client must

be managed through separate ad accounts. You must not change the advertiser or

client associated with an established ad account; set up a new account. You are

responsible for ensuring that each advertiser complies with these Advertising


5. We reserve the right to reject, approve or remove any ad for any reason, in our sole

discretion, including ads that negatively affect our relationship with our users or that

promote content, services, or activities, contrary to our competitive position, interests,

or advertising philosophy.

6. For policies that require prior written permission, Jooog or a Jooog

Company may grant these permissions.

7. These policies are subject to change at any time without notice.

2. Prohibited Content

1. Ads must not constitute, facilitate, or promote illegal products, services or activities.

Ads targeted to minors must not promote products, services, or content that are

inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on

the age groups targeted.

2. Ads must not promote the sale or use of the following:

a. Illegal, prescription, or recreational drugs;

b. Tobacco products and related paraphernalia;

c. Unsafe supplements, as determined by Jooog in its sole discretion;

d. Weapons, ammunition, or explosives; or

e. Adult products or services (except for ads for family planning and


3. All ads must not violate our Community Standards

Additionally, ads must not contain any

of the following:

a. Content that infringes upon or violates the rights of any third party, including

copyright, trademark, privacy, publicity, or other personal or proprietary


b. Adult content. This includes nudity, depictions of people in explicit or

suggestive positions, or activities that are overly suggestive or sexually


c. Shocking, sensational, disrespectful, or excessively violent content.

d. Content that asserts or implies personal attributes. This includes direct or

indirect assertions or implications about a person’s race, ethnic origin,

religion, beliefs, age, sexual orientation or practices, gender identity,

disability, medical condition (including physical or mental health), financial

status, membership in a trade union, criminal record, or name.

e. Deceptive, false, or misleading content, including deceptive claims, offers, or

business practices.

f. Content that exploits controversial political or social issues for commercial


g. Audio or flash animation that plays automatically without a person's

interaction or expands within Jooog after someone clicks on the ad.

h. Non-functional landing pages. This includes landing pages that interfere with

a person’s ability to navigate away from the page.

i. Spyware, malware, or any software that results in an unexpected or

deceptive experience. This includes links to sites containing these products.

j. Bad grammar or punctuation. Symbols, numbers, and letters must be used


k. Images that portray nonexistent functionality.

l. Images that contain "before-and-after" images or images that contain

unexpected or unlikely results.

m. Payday loans, paycheck advances or any other short-term loan intended to

cover someone's expenses until their next payday.

3. Restricted Content

1. Alcohol Ads

2. Dating Ads

3. Online real money gambling/games of skill Ads

4. State lotteries

5. Online pharmacies: Ads

6. Supplements

4. Targeting

1. You must not use targeting options to discriminate against, harass, provoke, or

disparage users or to engage in predatory advertising practices.

2. If you target your ads to custom audiences, you must comply with the applicable

terms when creating an audience.

5. Positioning

1. Relevancy: All components of an ad, including any text, images, or other media,

must be relevant and appropriate to the product or service being offered and the

audience viewing the ad.

2. Accuracy: Ads must clearly represent the company, product, service, or brand that

is being advertised.

3. Landing pages: Products and services promoted in the ad copy must match those

promoted on the landing page, and the destination site may not offer or link to any

prohibited product or service.

6. Text in Images

1. Ads must not include added or excessive text that comprises more than 20% of the


7. Lead Ads

1. Advertisers must not create Lead Ads Questions to request the following types of

information without our prior written permission:

a. The same or substantially similar information using an Advertiser Question that

you could use a Template Question to request;

• If we have a Template Question asking for information, you must use the

Template Question rather than write your own question. For example, if

you want to learn a person's age, you should use “Date of Birth,” not

your own question asking, “How old are you” or “What year were you


b. Government-issued identifiers;

• Including Social Security numbers, passport numbers or driver's license


c. Financial information;

• Including bank account numbers, bank routing numbers, credit or debit

card numbers, credit scores, income, net worth or how much debt

someone has.

d. Account numbers;

• Including frequent flyer numbers, loyalty card numbers or

cable/telephone account numbers.

e. Health information;

• Including physical health, mental health, medical treatments, medical

conditions or disabilities.

f. Insurance information;

• Including current insurance policy numbers.

g. Usernames or passwords;

• Including usernames and passwords for existing and new accounts. For

example, you shouldn't ask a person to create a username and set a

password in your Lead Ad. If you're interested in having people sign up

for an account, please consider using our “Continued Flow” option so the

person can sign up through your website.

h. Race or ethnicity;

• For example, you shouldn't ask if the person identifies as African

American, Hispanic, Asian or Caucasian.

i. Sexual orientation or information about the sexual life of the individual;

• Including what gender(s) the person prefers to date.

j. Religion or philosophical beliefs;

• For example, you shouldn't ask if the person is a Christian or if they

support the death penalty.

k. Political affiliation;

• For example, you shouldn't ask if a person is a registered Democrat,

Republican, or Independent, or whether the person supports a particular

politician. Similarly, you must not ask how a person plans to vote or has

voted in previous elections.

l. Trade union membership status; or

• For example, you shouldn't ask if the person is in a union, or what union

the person is a part of.

m. Criminal or arrest history.

• For example, you shouldn't ask whether a person has been charged or

convicted of a crime.

8. Use of our Brand Assets

1. Ads must not imply a Jooog endorsement or partnership of any

kind, or an endorsement by any other Jooog Company.

2. Ads linking to Jooog branded content (including Pages, groups,

events, or sites that use Jooog Login) may make limited reference to "Jooog"

in ad text for the purpose of clarifying the destination of the ad.

3. All other ads and landing pages must not use our copyrights, Trademarks, or any

confusingly similar marks, except as expressly permitted by our Brand Usage

Guidelines , or with our prior written permission.

9. Data Use Restrictions

1. Ensure any ad data collected, received or derived from your Jooog

ad (“Jooog advertising data&rdquo is only shared with someone acting on your behalf,

such as your service provider. You are responsible for ensuring your service

providers protect any Jooog advertising data or any other information obtained

from us, limit their use of all of that information, and keep it confidential and secure.

2. Don’t use Jooog advertising data for any purpose (including retargeting,

commingling data across multiple advertisers’ campaigns, or allowing piggybacking

or redirecting with tags), except on an aggregate and anonymous basis (unless

authorized by Jooog) and only to assess the performance and effectiveness of

your Facebook advertising campaigns.

3. Don’t use Jooog advertising data, including the targeting criteria for your ad, to

build, append to, edit, influence, or augment user profiles, including profiles

associated with any mobile device identifier or other unique identifier that identifies

any particular user, browser, computer or device.

4. Don't transfer any Jooog advertising data (including anonymous, aggregate, or

derived data) to any ad network, ad exchange, data broker or other advertising or

monetization related service.